Job Summary:
The Annual Giving Marketing and Program Professional is a vital team member engaged in strategic planning, implementation, and continuation of multi-channel communications and marketing strategies that increase contributions and participation from alumni, parents, students, and friends of the University.
Responsibilities:
Marketing and Campaign Strategy
- Develop and implement strategic outreach plans that motivate philanthropic participation and strengthen engagement among alumni, parents, students, faculty, staff, and friends of the University.
- Coordinate the design, development, and production of print and digital collateral for Annual Giving campaigns—including direct mail, call center, email, text, social media, and other solicitation channels—to achieve established fundraising and participation goals.
- Lead the planning and execution of multi-channel giving campaigns, integrating social media, email, direct mail, and peer-to-peer strategies to connect with donors and increase annual support.
- Create compelling collateral and messaging that communicate the impact of giving and encourage participation through various outreach channels.
- Maintain high-quality standards in all communications to ensure alignment with the University’s visual identity and messaging standards while emphasizing philanthropic priorities and donor impact.
- Identify emerging digital trends and engagement opportunities to strengthen participation and donor retention across key audiences.
- Partner with the Office of Strategic Communication and other campus units to ensure that all Annual Giving materials and outreach align with institutional branding and support the University’s philanthropic goals.
- Collaborate with campus partners to build a culture of giving, expand outreach opportunities, and elevate the presence of Annual Giving across the University community.
- Support the planning and implementation of campus-wide giving initiatives, including Giving Days, faculty-staff campaigns, crowdfunding, student philanthropy programs, and other special appeals that increase participation and giving outcomes.
Communications and Stewardship
- Develop and implement comprehensive communication strategies that align with Annual Giving goals, ensuring consistent, targeted messaging across multiple audiences and channels.
- Implement creative, segmented communication and engagement plans across digital, print, and social platforms designed to achieve measurable increases in donor participation and response rates.
- Produce donor-centered content for email campaigns, newsletters, web pages, social media, print materials, and other outreach designed to strengthen connections and encourage continued support.
- Monitor and track annual giving program budgets to ensure fiscal compliance and cost-effectiveness.
- Assist in recruiting and training new student employees and provide lead work direction on daily tasks and responsibilities assigned. Educate student employees on Annual Giving and fundraising trends.
- Provide Lead work direction to 5-10 student assistants
- Support the scheduling and coordination of student fundraising activities to maintain adequate staffing levels for calling and campaign operations.
- Provide feedback on student performance and assist with the completion of required personnel documentation for new and returning student employees.
- Prepare and submit accurate monthly student payroll information in coordination with the Student Employment Office, Work-Study, and the University Advancement budget manager.
University Advancement Participation:
- Participate in divisional strategic planning, goal setting, event planning, and project status sessions;
- Maintain the highest standards of development procedures and protocols utilizing various forms, report formats, databases, and clearance procedures;
- Integrate development efforts with central advancement staff and gift processing staff to ensure accurate gift recording and receipting.
- Collaborate with prospect research team to identify potential annual giving level donors.
- Assist with general donor cultivation, solicitation, and stewardship as part of a development team that attracts additional support that is important to all colleges, schools, and programs. Conduct Annual Giving meetings with development/Annual Giving staff to evaluate the program’s level of customer service, overall program progress, and results.
Other classification related duties as assigned
Minimum Qualifications:
- Equivalent to a bachelor's degree in a related field
- Two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Required Qualifications:
- Working knowledge and understanding of advancement principles and current best practices.
- Demonstrates competence in independently applying judgment to resolve non-standard problems
- and issues. Includes interpretation of applicable regulations, standards, and guidelines.
- Strong analytical and organizational skills to plan, organize, prioritize, and ensure the successful
- completion of fundraising campaigns or events within time and budget constraints.
- Strong communications and interpersonal skills to effectively coordinate multiple stakeholder
- relationships and guide the development of appropriate fundraising and promotional materials.
- Ability to effectively lead and train others.
- Knowledge of event planning, fundraising, budgeting, and accounting principles and processes.
- Proficiency in using advancement or donor management software and financial systems.
Preferred Qualifications:
- Demonstrated experience in marketing and social media
- Experience with development software including Advance
- Experience in developing social media campaigns
- Experience in communications and brand awareness
- Experience working in a higher education fundraising setting desired
- One – three years of effective fundraising experience at the annual giving level.
- One – three years of successful experience in supervision and or management of student employees.
- Exceptional leadership and strategic planning skills. Strong research and problem-solving skills.
- Strong communication, writing, and editing abilities. Excellent attention to detail.
- Proficiency in locating and synthesizing materials from multiple sources.
- Ability to interpret, analyze, and summarize complex biographical, business, and financial data.
- High degree of organization and initiative.
- Ability to handle deadlines and changing priorities with good judgment.
- Well-developed sense of curiosity, ingenuity, and perseverance.
- Ability to maintain the highest standards of confidentiality and professional integrity.
- Strong team player. Ability to work cooperatively with all levels of the organization
Compensation and Benefits:
The salary offered will take into account internal equity and experience among other factors.
Initial step placement will be CSUEU Salary Step 1: $5,274 per month
CSU Classification Salary Range: $5,274 - $7,684 per month (Step 1 – Step 20)
The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.
Position Information:
Full-time Exempt Probationary
Academic year schedule: Monday through Friday (8:00 am – 5:00 pm), some evenings/weekends.
Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.
The application deadline is: December 05, 2025
As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.
California State University, San Bernardino is not a sponsoring agency for staff or management positions (i.e. H1-B Visas).
CSUSB is not an E-Verify employer and cannot support visa holders with certain requirements (e.g., H1B, F1, STEM OPT).
Conditions of Employment
Background Check
Satisfactory completion of a background check (including a criminal records check) is required for employment. CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.
Mandated Reporter
The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
I-9
CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. See Form I-9 Acceptable Documents at https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.
Statement of Commitment to Diversity
In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.
California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit https://www.csusb.edu/human-resources/diversity-inclusion
Closing Statement:
Reasonable Accommodation
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at benefits@csusb.edu.
Smoking
CSUSB is a smoke and tobacco-free campus. See policy at https://calstate.policystat.com/policy/6591951/latest/.
Clery Act
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at: https://www.csusb.edu/clery-act