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Associate Director (Administrator I), Digital Brand Strategy

Apply now Job no: 540513
Work type: Management (MPP)
Location: San Bernardino - San Bernardino Campus
Categories: MPP, At-Will, Full Time, Marketing/Communications, On-site (work in-person at business location)

Job Summary:

The Associate Director of Digital Brand Strategy is pivotal in enhancing CSUSB's digital presence, ensuring content aligns with the brand identity and advances strategic goals. Operating under the Associate Vice President of Strategic Communication’s general direction, this role provides daily leadership for creative content strategies within the Office of Strategic Communication (OSC). Collaborating closely with the full OSC team, the primary focus is conceiving and overseeing high-quality digital content across various platforms in line with CSUSB's communication strategies. From managing impactful digital content to driving creative branding initiatives, this role maintains high standards of creativity, strategic alignment, and innovation. It also supervises a team of digital media and content creators, necessitating an understanding of digital brand strategy and storytelling fundamentals.

Responsibilities include, but are not limited to:

Team Leadership and Supervision:

  • Manage and monitor daily work operations and actively provide assistance or direction to staff as necessary.
  • Manage and supervise the digital Office of Strategic Communication (OSC) staff to turn strategy and insights into visuals and campaigns that support identified OSC goals and objectives.
  • Cultivate collaboration, mutual understanding and teamwork to ensure team members are aligned with office goals and objectives and support strategic initiatives.
  • Direct creative briefings/brainstorming to ensure projects conform to CSUSB approved branding and editorial style guidelines.
  • Administer the entire digital asset life cycle, from ideation through post-production, to distribution and archiving.
  • Supervise the development and maintenance of asset metadata models incorporating industry standard and our unique requirements.

Strategy Development:

  • In collaboration with the Director of Strategic Communication & Brand Management, define and refine the CSUSB's digital brand, content, and storytelling strategies to create a unified and compelling digital narrative that resonates with our target audience(s) and reinforces CSUSB’s brand identity.
  • Identify target audiences, market positioning, and key content themes and brand messages.
  • Analyze industry trends and competitor content strategies to inform decision making.
  • Manage the development of comprehensive digital strategies to craft and repurpose key CSUSB branding and positioning messages, reaching all identified internal and external stakeholders through CSUSB media channels.
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing and branding.
  • Recommend and implement innovative strategies to assist the Director to remain at the forefront in the digital landscape. Stay immersed in CSUSB’s digital environment to gain a thorough understanding of internal and external departmental needs.

Content Creation Management:

  • Strategically manage an editorial calendar to ensure a consistent flow of content across available channels, such as CSUSB’s homepage, news site, social media accounts and email marketing.
  • Supervise the creation of high-quality digital branded content, including graphics, videos, written content, and interactive media, ensuring it is engaging, relevant and aligns with the brand's messaging and objectives.
  • Manage SEO efforts to improve the brand's visibility and reach.
  • Ensure that all digital content and campaigns adhere to CSUSB brand and editorial standards across all digital touchpoints.
  • Stay current on best practices for digital content production and marketing in higher education.
  • Analyze monthly reports and yearly KPIs for digital initiatives to make data-informed assessments of content effectiveness and refine content strategy changes as needed to meet short- and long-term goals and objectives.

Social Media Management:

  • Develop and manage a social media strategy that supports CSUSB strategic initiatives and brand goals. 
  • Monitor and analyze social media metrics and engagement to make data-driven decisions to optimize content and improve audience engagement.
  • Monitor and analyze content performance metrics, including website traffic, engagement rates and conversion rates.
  • Manage and optimize digital advertising campaigns, including social media advertising, pay-per-click (PPC) and display advertising.
  • Prepare for and respond to digital crises or reputation management issues that may arise online.

Client Services and Collaboration:

  • Foster a culture of collaboration with internal campus partners to identify digital storytelling content.
  • Provide excellent client service and support as it relates to digital content.
  • Serve as a key contact and consult with clients on various digital communications projects.
  • Attend CSUSB committees/meetings as needed to build censuses and provide support for developing messaging strategies.
  • Contribute to the Universities vision of being the Academic leader in customer service through quality, commitment, courtesy and teamwork.
  • Other duties as assigned.

Minimum Qualifications: Required Education and Experience

  • Bachelor’s degree in mass communications, marketing, journalism, public relations or related field.
  • 2-5 years of professional and supervisory experience.

Required Qualifications

  • Must be a strong team leader and presenter who can also dive in and execute work with the team as needed.
  • 5 years of experience in social media and digital content marketing.
  • Juggle and elevate a high volume of branding and campaigns at one time.
  • Must be able to bring innovation and strategy to the company’s digital and creative approach.
  • Understand the fundamentals of digital channels and their technical aspects.
  • Collaborative professional approach: the ability to develop action plans inclusively using data-driven information to achieve effective consensus-driven strategies and tactics.
  • Marketing and Communications acumen: the ability to lead the discussion of best practices in all forms of the discipline including branding, digital advertising, and digital media.
  • Strategic thinking and sense of urgency; seeks out opportunities with key staff members to anticipate marketing and communications needs and prepare recommendations.
  • Understand tools available internally and externally to devise solutions that are flexible for CSUSB’s use that ensure department goals and objectives are reached.
  • Exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with all diverse constituent bodies of the school as an ambassador.
  • Working knowledge of the Microsoft Office suite and the division’s established project management software tool.
  • Excellent project and process management skills.
  • Excellent client consultation, interpersonal, negotiation and teambuilding skills.
  • Demonstrated success in a team-oriented working environment.
  • Ability to elicit cooperation from a wide variety of sources, including upper management, clients, and other departments.
  • Ability to learn, understand and apply new technologies.
  • Ability to effectively prioritize and execute tasks.
  • Ability to understand and follow complex written and verbal instructions.
  • Ability to work well with clients with a wide range of technical skills and disposition.
  • Ability to work with individuals from diverse backgrounds.
  • Be able to understand, appreciate, and articulate the mission and vision of the University.
  • Ability to balance multiple projects and work effectively under tight deadlines with attention to detail.
  • Must be a creative problem-solver.
  • Must be able to maintain a friendly attitude during challenging conditions.
  • Must be able and willing to take direction.
  • Ability to produce in a fast-paced work environment.
  • Be willing to take advantage of professional development learning opportunities.
  • Be a self-starter completing assignments with minimal supervision.
  • Ability to work evenings and weekends as directed.
  • Ability to maintain appearance and conduct suitable for working in a professional setting.
  • Ability to travel nationally as required.
  • Ability to work long periods of time at a computer with or without accommodation or on an all-day event coverage such as commencement.

Preferred Qualifications

  • Passion for California State University, San Bernardino
  • Working knowledge of university organizational policies, rules, regulations, procurement, purchasing.
  • Experience in a higher education development or marketing setting is preferred
  • Conceptual thinker whose experience spans all aspects of the design process.


Compensation and Benefits:

Anticipated Hiring Range: $8,750 - $9,166 per month

Classification Salary Range: $3,938 - $11,703 per month

The salary offered will take into account internal equity and experience among other factors.

The CSU system provides a comprehensive benefit package that includes medical, dental and vision plans, membership in the California Public Employees Retirement System (CalPERS), sick and vacation time, and 15 paid holidays a year. Eligible employees are also able to participate in the fee waiver education program. A summary of benefit information can be found here.


Position Information:

Work status: Full-time/Exempt/At-Will

Academic year schedule: Monday through Friday (8:00 am – 5:00 pm), some evenings/weekends.

Summer schedule: Monday through Thursday (7:00 am - 5:30 pm), some evenings/weekends.

This is a full-time management (MPP) position.  MPP employees serve at the pleasure of the campus President.  MPPs do not serve a probationary period and never receive permanent status.

This position is a "designated position" in the California State University's Conflict of Interest Code. The scope of responsibilities for this position includes making or participating in decisions that may have a material financial benefit to the incumbent. Therefore, the individual holding this position is required to file an initial Conflict of Interest: Statement of Economic Interests ("Form 700") within thirty (30 days) from the date of hire and on an annual basis. In addition, the individual holding this position must complete the required conflict of interest training within thirty (30) days of their appointment and at least once during each consecutive period of two calendar years following the appointment, subject to the Fair Political Practices Commission regulations.

MPP: First considerations will be given to candidates who apply by Thursday, June 27, 2024 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received.

As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

California State University, San Bernardino in not a sponsoring agency for staff or management positions (i.e. H1-B Visas).


Conditions of Employment

Background Check

Satisfactory completion of a background check (including a criminal records check) is required for employment.  CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information.  Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

Drivers License Check

Possession of a valid Driver's License is required.  Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program which confirms possession of a valid driver's license and reflects driving record.

Mandated Reporter

The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Campus Security Authority

This position is designated as a Campus Security Authority (CSA) position under the federal Jeanne Cleary Disclosure of Campus Security Policy and Campus Crime Statistics Act. CSAs are responsible for reporting allegations of Clery Act Crimes reported to them or that they witness. CSA training is required.


CSUSB hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.  See Form I-9 Acceptable Documents at

Statement of Commitment to Diversity

In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. We welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. We will create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

California State University, San Bernardino is proud to be an Affirmative Action/Equal Opportunity Employer. We recruit, hire, train, and administer all personnel actions without regard to race, ethnicity, religion, color, caste, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, socioeconomic status, genetic information, medical condition, disability, marital status, protected military or veteran status, or any other status protected by applicable law. This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096) For more information about Diversity & Inclusion at CSUSB, please visit


Closing Statement:

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact CSUSB Benefits at


CSUSB is a smoke and tobacco-free campus.  See policy at

Clery Act

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), the Cal State San Bernardino Annual Security and Fire Safety Report is available at:

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